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The acquisition sees BAZAARA’s 40,000 users transition to Best Kept Shared. This strategic acquisition marks a significant milestone in the evolution of the sustainable fashion industry in the UAE, combining the strengths of two leading platforms to offer a comprehensive solution for fashion enthusiasts.
As our social calendars fill up, the need for something ‘new’ prevails… It will come as no surprise that hiring a dress, shoes, and accessories for a party is not only more affordable, but it’s also kinder to the planet.
Although sustainability is not a new conversation in the MENA region, this dynamic duo is making their mark in Dubai’s ever-evolving fashion scene. Enter Best Kept Shared—the brainchild of these co-founders that has swiftly established a near-monopoly. Dubbed the ‘Airbnb of fashion,’ the platform curates styles from top lenders and sellers, including It-girls Nadya Hasan, Bambikoko, Rosemin, Sasha Ray, and Real Housewives stars Nina Ali and Lesa Milan.
UAE-based e-commerce platform Best Kept Shared has acquired the UAE’s peer-to-peer (P2P) fashion resale platform BAZAARA for an unknown amount. Founded in 2023 by Kelly Power and Sophie Kjøller, Best Kept Shared is a P2P fashion rental and resale platform. Meanwhile, BAZAARA, founded in 2021 by Alyssa Mariano, is a P2P fashion resale platform, allowing individuals to buy and sell pre-owned clothing and accessories. The acquisition will integrate BAZAARA’s network with Best Kept Shared’s existing infrastructure, providing customers with a broader range of options for buying, selling, and renting fashion items.
– Best Kept Shared acquires BAZAARA, integrating its peer-to-peer resale network and expanding its inventory and user base. – The merger aligns with the growing trend of sustainable fashion, offering a broader range of options for buying, selling, and renting pre-loved fashion. – Co-founders of both companies expressed enthusiasm about the partnership’s potential to revolutionize luxury fashion, making it more accessible and eco-friendly.
The acquisition expands Best Kept Shared's platform, combining luxury fashion rental with resale options
Best Kept Shared, a Dubai-based fashion startup, that runs UAE’s leading peer-to-peer designer rental marketplace, has acquired peer-to-peer fashion resale marketplace Bazaara, the two firms announced in a statement today. The acquisition will help Best Kept Shared expand its user base and inventory. A statement noted that the 40,000 users of Bazaara will transition to Best Kept Shared. The website of Bazaara is already redirecting users to Best Kept Shared.
Best Kept Shared is here to make fashion enjoyable and affordable. They give you access to high-end clothes, shoes, bags, and accessories without the hefty price tags!
Kate, Duchess of Cambridge, also rented a designer dress instead of buying one for the occasion, to keep her choice sustainable.
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As a new luxury fashion rental platform prepares to launch in Dubai, we take a look at how the trend is burgeoning, in spite of social stigmas.
