– The merger aligns with the growing trend of sustainable fashion, offering a broader range of options for buying, selling, and renting pre-loved fashion.
– Co-founders of both companies expressed enthusiasm about the partnership’s potential to revolutionize luxury fashion, making it more accessible and eco-friendly.
Best Kept Shared, Dubai’s leading designer lending, rental, and resale platform, has announced its acquisition of BAZAARA, the region’s peer-to-peer fashion resale platform, according to media reports.
The acquisition will integrate BAZAARA’s network with Best Kept Shared’s infrastructure, offering customers a broader range of options. As the integration begins, BAZAARA users will transition to Best Kept Shared for a smooth process.
The platform gives users access to a wide selection of high-quality fashion. With BAZAARA’s acquisition, Best Kept Shared aims to expand its user base and inventory, allowing more buying, selling, and renting opportunities in the fashion space.
Co-founders of Best Kept Shared, Kelly Power and Sophie Kjøller, expressed their enthusiasm, saying, “This acquisition is a significant milestone in our journey to revolutionise the luxury fashion industry, expanding our market reach and helping more women to access luxury fashion without the designer price tag or environmental impact.”
The acquisition reflects the global shift toward sustainable fashion, with consumers increasingly seeking environmentally and socially responsible alternatives to traditional retail.
Alyssa Mariano, CEO of BAZAARA, shared her excitement: “We are thrilled to be joining Best Kept Shared in this exciting venture. Our shared vision for promoting sustainable fashion and empowering our communities aligns perfectly. This partnership will allow our users to continue on their resale fashion journey while also having the option of renting and lending